Home Staging

Sellers of homes often make mistakes that are not in their best interests. Here are common mistakes people make when selling a home and how to avoid them.

Using Bad Photography

Using lousy photos or no photos to promote the property for sale is foolish. Professional photography is not so difficult or expensive that sellers should settle for the use of bad photos. Sometimes all the potential buyers will see is the photos they find online. If the photos are bad or not there at all, then that is the end of their interests. 

To stimulate interest in a property, it is even better to use a high-quality video walk through than simple photos. This allows a buyer to enjoy a virtual showing of the property.

Allowing Emotions To Control The Process

Sometimes, buyers should step aside and let the experts guide the process. One example of this is the decisions about staging a home for sale. Staging is getting the home in an immaculate condition that is most attractive to buyers. 

An important part of staging is the depersonalization of the home. This means removing any photos or family items. The reason for doing this is to allow the potential buyer to imagine their family living in the home and not have them think about the previous residents. 

This part of the process may be quite emotional for the seller because it is the first clear sign that they are truly giving up a home. Those emotions are natural but should not stand in the way of getting the home ready for sale.

For Sale By Owner

It may be tempting to try to sell a home without utilizing the services of a professional REALTOR®. However, many studies show that the net price that sellers receive for selling a home on their own is about the same as if they used a real estate agent. 

The buyer pays the real estate agent’s commission. Usually, the price achieved by a professional real estate agency is higher than what an owner may achieve alone. The reason for this is that buyers expect to get a discount from the market price for a for-sale-by-owner (FSBO) home. Another consideration is that marketing a home is not easy for amateurs to do, so FSBO homes may languish on the market for a long time before selling.

Too Pricey

Listing a home for a price that is higher than the market value, automatically puts the seller at a disadvantage. It discourages a potential buyer from making an offer. Eventually, this may lead to having to discount the listing price. This makes the home look like something may be wrong with it.

Not Making Repairs

Homes that have a pre-inspection and all the necessary repairs made are much more attractive to buyers. This is true, even if the price includes a discount from market value to allow for the estimated repair costs. It is mostly a matter of convenience for buyers who want a home that is ready to move in and does not immediately need repairs to be made.

Summary

Avoiding these common, and sometimes costly, mistakes may help sellers to sell their homes faster and hopefully get a higher price. Work with a qualified REALTOR® to learn more about how to get a home ready for sale, what price to ask for, when to list it, and what to do to maximize the sales price.

If you are in the market for a new home or interested in refinancing your current property, be sure to consult with your trusted home mortgage professional to discuss financing options.

If you’re selling your home, your real estate agent has likely advised you to stage your home to sell. But why exactly do people stage homes to sell? Some people go to great lengths to stage their home too, even going so far as moving possessions into storage units or renting furnishings!

If your home is already nicely decorated, why should you go to the added trouble of “staging” it? There are many good reasons to stage your home to sell.

1. Staging Makes Your Home Appear More Spacious

Having lived in your home for a number of years, you probably haven’t noticed how many things you’ve accumulated. When you stage your home to sell, these things get put away out of sight. This tends to clear tabletops, open up floor space and generally make your home look larger. Homebuyers will see the spaciousness as a huge asset.

2. Staging Gives Every Area A Purpose

Part of the staging process is to give every area of the home a purposeful identity. A space by the front door becomes a true foyer, a bay window becomes a reading nook and a short hallway becomes a mail organization station. This lets homebuyers imagine how organized and productive their new lives will be in your home.

3. Buyer’s Agents Will Be Proud To Show Your Home

It may seem odd, but the homes that a buyer’s agent shows can reflect on the agent. When your home is beautifully staged, seller’s agents will be delighted to bring their buyers to see it. This can result in more traffic, which can lead to increased offers on your home for sale.

4. Staging Helps Buyers Envision Living There

Another process of staging is the removal of personal items from your home. This would include trophies, family portraits and similar memorabilia. This enables homebuyers to more easily envision themselves living in your home, which is more likely to lead to them making an offer.

5. Staging Takes The Burden Off The Seller

As the homeowner, you need to make sure all your possessions are in tip top shape for showings. Your favorite “sloppy” couch would have to be refreshed and steam cleaned to pass muster with discriminating buyers. Instead of going though all that, you can rent temporary staging furniture that’s already in pristine condition. 

As you can see, there are benefits to home sellers to stage the home. For help with the staging process, consult with your trusted real estate agent.  And, if you are in the market for a new home or interested in refinancing your current property, be sure to contact your trusted home mortgage professional.